Privacy Policy

Last Updated: 2026

Willow and Pepperpot ("we," "us," "our," or "Company") operates the website willowandpepperpot.co.uk (the "Site"). This Privacy Policy explains how we collect, use, disclose, and otherwise process your personal data in connection with our affiliate casino review and comparison services.

We are committed to protecting your privacy and complying with UK data protection legislation, including the Data Protection Act 2018 and UK GDPR (retained EU law post-Brexit).

1. Information We Collect

We collect the following types of information:

Personal Information: When you contact us or subscribe to our services, we collect your name, email address, and any other information you voluntarily provide.
Technical Data: We automatically collect your IP address, browser type, device information, operating system, and pages visited.
Cookies: We use cookies and similar tracking technologies to recognize you and enhance your browsing experience (see Cookie Policy below).
Usage Data: We track how you interact with our Site, including links clicked, time spent on pages, and referral sources.

2. How We Use Information

We use the information we collect for the following purposes:

To provide, maintain, and improve our Site and services;
To conduct analytics and understand user behaviour to optimize our content;
To track affiliate links and commissions from casino operators;
To send you promotional materials and updates (with your consent);
To comply with legal obligations and enforce our Terms of Service;
To detect and prevent fraud or abuse.

3. Cookie Policy

Our Site uses the following types of cookies:

Essential Cookies: Required for Site functionality and security.
Analytics Cookies: Allow us to track page views, user journeys, and engagement metrics.
Affiliate/Marketing Cookies: Enable us to track referrals and commissions from casino partners.
Third-Party Cookies: Placed by service providers and affiliate networks to measure campaign performance.

You can manage your cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may affect Site functionality. For detailed information, visit www.allaboutcookies.org.

4. Third-Party Links

Our Site contains links to external casino operators, betting platforms, and affiliate websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review their privacy policies before providing personal information or engaging with their services.

When you click an affiliate link and register with a casino partner, that operator's privacy policy governs their collection and use of your data. We receive affiliate commissions when you sign up through our links, but we do not control how third parties handle your information.

5. Your Rights

Under UK GDPR and UK data protection law, you have the following rights:

Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Ask us to correct inaccurate or incomplete information.
Right to Erasure: Request deletion of your data (subject to legal obligations).
Right to Restrict Processing: Ask us to limit how we use your information.
Right to Data Portability: Request your data in a machine-readable format.
Right to Object: Opt out of marketing communications and processing based on legitimate interests.
Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) at www.ico.org.uk.

To exercise any of these rights, please contact us using the details below.

6. Data Retention

We retain your personal information only as long as necessary to provide our services and fulfil the purposes outlined in this Privacy Policy. Typically:

Email subscribers: Data retained until you unsubscribe.
Analytics and usage data: Retained for up to 24 months.
Cookies: Retained according to their specific expiration periods (usually 6-24 months).
Legal/compliance records: Retained for 6 years to meet tax and legal requirements.

When data is no longer needed, we securely delete or anonymize it.

7. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:

Email: [email protected]
Website: willowandpepperpot.co.uk

We will respond to your request within 30 days as required by UK data protection law.

Note: This Privacy Policy may be updated periodically. We will notify you of material changes by posting the updated policy on our Site with a revised "Last Updated" date.